Planning- Style Guide

 Hello Beautiful People! It's time to start planning out my magazine, and organize all my ideas, and the first step is to create a style guide! The first thing I did was ask myself some questions about how I want my magazine to present. 

Leading Questions

• Target Audience
• My target audience is teen and tween girls that do gymnastics and other sports. 
• Unique Value Proposition
• My magazine is going to be unique because of its niche focus and audience. It will be different from other sports magazines because of the different focus and target audience, and it will be different from other teen magazines because of the focus on sports. 
• Brand Personality & Voice
• I want my magazine to have a very bubbly personality, similar to old teen magazines. 
• Mission & Purpose
• I think the purpose is going to be about equality and representation in women's and youth sports. 
• Visual Identity
• I want to use bright, happy colors and bold fonts, but I still want it to look mature and put together. 

Style Guide

For my actual style guide, I thought about how I want my magazine (especially the cover) to attract my target audience. These are the elements that I'm most likely going to use; 

Fonts: 

Paragraphs: Times New Roman, small font size (just like this!)

Headings: 

For the main words, I want to use a modern, simple, bold font. And for the secondary words, I want to use the same type of simple font, but thinner and not bold. 

Colors:

I had mentioned before that I wanted to use bright colors, like pink, and I like the look of dark grey pages, so here are the colors I ended up choosing;