Research - Target Audience/Distribution Practices

 Hello Beautiful People! Now that I know that my target audience for my magazine will be teens/tweens that do gymnastics or other sports, I did some research on some other magazines that target the same audience, and what conventions they used to appeal to that audience. Here's what I found: 

The first magazine I looked at was Seventeen, which is marketed towards teenagers. Compared to other lifestyle magazines, they definitely use a lot more color, and they take full advantage of their cover subject and cover lines to get people's attention. Like many modern-day magazines, their distribution has transitioned from monthly prints to a digital-first focus, and they now only print special edition magazines. They also rely heavily on social media like instagram and YouTube to appeal to teenagers.  

 

The next magazine I researched was Teen Vogue, which is a little more modern than Seventeen. They use the same muted aesthetic as Vogue, but always include bright colors on their covers and throughout the magazine. They also rely on very large cover lines to get the attention of their audience.  They use the same distribution practices as Vogue, which focuses on social media and their online platforms. 

Since I'm not going to have any social media or website for my magazine, I'm going to have to rely on bright, popping colors, and engaging cover lines.